Want a quick guide to the best skin care anti wrinkle cream? I can give you just three words: natural, pure, safe.

Many anti wrinkle creams and lotions on the market make it seem so complicated to rejuvenate and smooth an aging complexion. OK, there is a fair amount of science involved but manufacturers actually don’t have to use harsh chemicals and dangerous compounds. There are alternatives.

The harsh chemicals and dangerous compounds I’m talking about are things like:

• parabens (chemicals used as preservatives–they may cause cancer)
• mineral oil (it’s used to keep moisture in but actually causes dryness, resulting in lines and wrinkles)
• alcohols (they cause dryness too but you’ll find them in most top-selling brands).

The alternatives? Instead of parabens, there are plant-based preservatives available that are perfectly safe, non-allergenic and non-irritant.

Instead of petroleum-based mineral oils, there is Babassu, a wax from a palm tree that has been used for centuries to keep moisture in the skin.

Instead of harsh alcohols that strip moisture, there are wax alcohols, quite different from the usual kind.

Frankly, there’s no reason to use products on your face that are not safe enough to eat. After all, your face will be absorbing them so the last thing you want is a substance that you wouldn’t dream of putting into your body any other way.

So the best skin care anti wrinkle cream will use only natural ingredients, most of them sourced from plants. It will contain cutting-edge ingredients such as Japanese sea kelp and active manuka honey–powerful antioxidants and anti-inflammatories that gently restore and rejuvenate an aging complexion without harm.

So if you truly care about what goes on your face, go ahead and try a different skin care anti wrinkle cream, one that has only natural, pure and safe ingredients. You won’t regret it and your complexion will thank you for it!